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IPO Detail
01318 毛戈平
MAO GEPING
Listing Date2024/12/10
Listing Price29.800
 
Quote
Subscription Result
  • Subscription Rate
    919.18x
  • Guarantee One Lot Size
    1 lot
  • One Lot Success Rate
    100%
COMPANY PROFILE

Mao Geping Cosmetics Co., Ltd. is the leading Chinese premium beauty group. Founded in 2000 by a renowned makeup artist in China’s beauty industry, Mr. Mao Geping. The Group is the only domestic market player among the top ten premium beauty groups in China, ranking seventh based on the total retail sales of all premium brands owned by each group in 2023 with a market share of 1.8%, according to Frost & Sullivan.

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The Group primarily operates two beauty brands: its flagship brand MAOGEPING and Love Keeps. The Group offers a selective portfolio of color cosmetics and skincare products under each brand, speaking to different consumer demographics. The Group primarily derived its revenue from product sales of MAOGEPING.

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As of June 30, 2024, the Group product portfolio comprised 387 SKUs across both categories. The Group had the second-largest self-operated counter network among all beauty brands in China, which consisted of 372 counters nationwide.

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The Group’s customers primarily comprise individual consumers and corporate customers, which primarily include offline retailers, including a premium multinational beauty retailer, and offline and online distributors.

BASIC INFORMATION
MarketHong Kong (Main Board)
Business NatureHousehold & Personal Products
Major Business AreaChina
Board Lot100
GLOBAL OFFERING
No. of Offer Shares78.42M H shares
No. of International Offer Shares39.21M H shares
No. of HK Offer Shares39.21M H shares
Offer Price$26.30 - $29.80
Stock Code1318
Sponsor(s)China International Capital Corporation Hong Kong Securities Limited
Underwriter(s)China International Capital Corporation Hong Kong Securities Limited, China Galaxy International Securities (Hong Kong) Co., Limited, Huatai Financial Holdings (Hong Kong) Limited, Guotai Junan Securities (Hong Kong) Limited, CCB International Capital Limited, ABCI Securities Company Limited, CMBC Securities Company Limited, Tiger Brokers (HK) Global Limited, Futu Securities International (Hong Kong) Limited, Livermore Holdings Limited
TIME TABLE
Application PeriodDec 02 (Mon) - noon, Dec 05 (Thu)
Price Determination DateDec 06 (Fri)
Result Announcement DateOn or before Dec 09 (Mon)
Result Announcement DateOn or before Dec 09 (Mon)
Result Announcement DateOn or before Dec 10 (Tue)
Dealings in Shares commence onDec 10, 2024. (Tue)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
Sales Statistics (HKD)
Offer Price$26.30 - $29.80
Capitalization (H Shares)6.37B - 7.22B
NAV / share ($)$6.1 - $6.6 (Unaudited pro forma adj NAV / share)
Use Of Proceeds
Assuming the offer price being at HKD 28.05, the net proceeds raised would be HKD 1.84B, of which
25% : Expanding sales network
20% : Branding activities
15% : Overseas expansion and acquisitions
10% : Strengthening production and supply chain capabilities
9% : Enhancing product design and development capabilities
6% : Used for makeup artistry training institutes
5% : Digitizing operations and information infrastructure
10% : Working capital
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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