Hypefest Hong Kong 2024 joins forces with multiple creative units for the first time to bring different exclusive and limited experiences

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Hypefest Hong Kong 2024 joins forces with multiple creative units for the first time to bring different exclusive and limited experiences

From PIET x Oakley event exclusive products, Wing Shya limited products, Hypebeast and Jiyong Kim’s collaboration series, LABUBU x 432hz collaboration special edition, to unprecedented exciting activities and experiences, including Coin Parking Delivery’s current highest art installation wait.

Hypebeast, the world's leading contemporary trend culture and lifestyle platform, has announced a series of exciting and exclusive activities to add to the event's international music performance lineup. Debuting in Hong Kong for the first time, Hypefest Hong Kong 2024 collaborates with multiple creative units to present different first-of-its-kind experiences and provide an unprecedented cultural event. Highlights include a variety of venue-limited products and various brand-limited pop-up stores in the form of game booths. Not only can the audience get to know each brand in a new and interesting way, but they can also learn more about new brands and brands from the perspective of Hypebeast. Creator.

"Sun Bleach" series collaborated with Jiyong Kim

Hypebeast has collaborated with creative Korean designer and LVMH Prize semi-finalist Jiyong Kim to launch a limited edition “Sun Bleach” collection, which will be available exclusively at Hypefest Hong Kong 2024. The collection showcases unique sun-dyed techniques to bring out the vibrancy and color of the Carnival theme in soft and light tones. Additionally, Jiyong Kim will showcase the limited collection as an art installation, including sun-dyed garments made on-site and a Ferrari wrapped in Jiyong Kim’s personal sun-dyed artwork. Audiences will have the opportunity to be the first to purchase these exclusive items during the event.

PIET x Oakley collaboration series

The third PIET x Oakley collaboration will include co-branded T-shirts, expertly designed and engineered distressed jeans, shoes and accessories. This joint series draws inspiration from Oakley’s classic designs and aims to pay tribute to the local subculture of Brazil. In addition, the PIET collective will also collaborate with Hong Kong artist and rock band LMF member Prodip Leung to create an exclusive PIET x Oakley x Prodip Leung T-shirt for the event. This T-shirt is themed after Prodip Leung’s favorite extraterrestrial civilization and is printed with the pattern of his famous creation “Reiki Starman”. It is sure to become the target of many fashionistas! The limited-edition merchandise will launch alongside the PIET x Oakley collection and will be available at the PIET pop-up store at Hypefest Hong Kong 2024.

Wing Shya Exclusive Limited Series

Legendary photographer Wing Shya has teamed up with Hypefest Hong Kong 2024 to launch a unique capsule collection called "Hong Kong Light and Shadows". Drawing inspiration from his iconic photographic archives, the team created apparel that blends art and fashion; including two shirts with instantly recognizable images of the Hong Kong Coliseum, representing music performances and festive spirit; and The sentimental photos of historical Hong Kong streets subtly echo Hypebeast’s rich subcultural background. The collection pays special tribute to Hong Kong, where Hypebeast is headquartered, celebrating the city’s vibrant authentic culture and its influence on contemporary fashion.

Coin Parking Delivery The first giant inflatable device in Hong Kong

Japanese artist Coin Parking Delivery will bring an exclusive inflatable art installation to Hypefest Hong Kong 2024. This is his first art installation in Hong Kong, giving Hong Kong audiences the opportunity to meet the artist’s characters and appreciate his tallest inflatable art to date. Installation work. The artist combines new street art with personal interaction to bring a unique and unforgettable interactive experience to all visitors.

BE@RBRICK Audio Hypefest Limited Portable Bluetooth Speaker

Participants will have a chance to win an event-exclusive BE@RBRICK portable Bluetooth speaker co-designed by Medicom Toy and RINARO ISODYNAMICS. This speaker combines the iconic BE@RBRICK design and advanced sound technology, equipped with four custom acoustic drivers, using advanced QUAD' 360™ technology creates an immersive surround sound experience. The Hypefest Hong Kong 2024 Special Edition speaker features a dark translucent design that reveals its internal structure, with rainbow-colored accents on the ears and the Hypefest logo on the chest, making it a unique must-have for collectors and fans.

ASICS SportStyle pop-up event

Japanese brand ASICS SportStyle invites attendees to participate in a special pop-up event. True to the brand’s motto “Move Your Mind with ASICS,” viewers will be treated to an immersive digital installation showcasing the new sneaker model GEL-KINETIC™ FLUENT. In addition, ASICS SportStyle will also collaborate with both brands to set up multiple pop-up spaces within the venue. Each space will showcase its unique look, vibe and concept, tied to their new collaborative footwear, which will be revealed for the first time at the event. Partner brands will be announced.

Timberland "TIMBES it YOURSELF" workshop

To celebrate the brand's 50th anniversary, Timberland launched a series of collaborations and activities, inviting designers from around the world to reinterpret "THE FUTURE ICON". Timberland will also hold a limited-time "TIMBS it YOURSELF" workshop at Hypefest Hong Kong 2024, and will sell exclusive footwear accessories to provide participants with a unique and interesting immersive experience.

Branded game booths and exclusive design collectibles

Hypefest Hong Kong 2024 features new-look game booths inspired by classic carnival games, including darts, basketball machines and bowling games, offering attendees the opportunity to win exclusively designed prizes.

Carefully selected by Hypebeast, the popular local fashion boutique 432hz and the famous local illustrator Lung Ka-sing will join hands to launch the limited edition "LABUBU x 432hz" of Lung Ka-sing's favorite character at Hypefest Hong Kong 2024, only at Hypefest Hong Kong 2024 Available exclusively. This collaboration presents urban vitality, combines Long Jiasheng’s artistic charm with 432hz’s fashion concepts, highlights the synergy between creative talents, and becomes a must-have treasure for collectors. In addition, 432hz will introduce two Hong Kong brands, GrowthRing & Supply Co. and Needless Crew, to provide participants with a series of unique gaming prizes.

Other game booths include Hong Kong art collection brand LeeeeeeToy, which offers venue-only fun soft plastic art collectibles and surreal daily necessities; Hong Kong fashion accessories brand PabePabe that challenges traditional fashion norms; and Hong Kong fashion accessories brand that resonates with pop culture, with its unique Raw Emotions, a Hong Kong fashion and lifestyle brand renowned for its style. I have to mention the Japanese brand Ballaholic, which is inspired by street basketball and has launched the latest Battle Game clothing series in collaboration with Asics. COSTS from Shenzhen, Mainland China will launch the latest collaboration with Saucony and clothing limited to Hypefest Hong Kong 2024. product. Each game booth will have a dedicated area for brands to showcase their products, ensuring attendees experience extraordinary play excitement.

Additionally, a carefully curated music lineup will be the highlight of Hypefest Hong Kong 2024. It was previously announced that Peggy Gou will perform as the finale on the opening day, while Justice's finale performance on the next day will be the only performance in Asia this year. At the same time, there are also many international performers including ADOY, Awich, d4vd, DEAN, MILLI, N.Y.P.D., ONE OR EIGHT, Rich The Kid, So!YoON! and sunkis, etc. to bring outstanding and diverse performances.

The DJ stage presented by Carlsberg will bring non-stop and exciting local and Asia-Pacific DJ music performances at the event, including JUST BEE, JERRY HAHA, IMMUNO, DJ YAMATO INOUE, JFÜNG, KATAGYAL, TWIG NEEDLES, NOTEP, SPOOKIFYBROS, XULAPSAP and ARTHUR YETI. YUKA MIZUHARA, the younger sister of the famous Japanese model KIKO MIZAHARA, will also fly from Japan to Hong Kong as a DJ, preparing to give a wonderful performance.