Carlsberg fully supports Hong Kong’s first Hypefest event! Create a DJ stage with the theme of hops to experience the strongest music power

Description

Hong Kong's first Hypefest event will be held at the Central Harbourfront Event Space from November 9th to 10th, and will bring the most iconic elements of past events to Hong Kong, ushering in a wonderful event that interweaves trends, culture, music and creativity. . Carlsberg is honored to be a partner of Hypefest Hong Kong 2024. In order to fully support this fashionable and cultural party, Carlsberg has specially set up a brand-exclusive area, focusing on stylish routes, with outdoor bars, star DJ stages and DIY jointly created with Hypefest The stalls incorporate beer, music and art to create a different cultural experience.

Carlsberg grandly presents DJ stage to experience the most chill visual and auditory experience

This event will witness the birth of the Carlsberg DJ stage. The design is derived from the brand’s logo hops, which is presented in three dimensions in front of everyone. Dynamic backgrounds are used to push the atmosphere to the peak and heat up the stage! Carlsberg invites many local and Asia-Pacific DJs to gather in Hong Kong to bring exciting, surging and high-level performances on the brand’s exclusive DJ stage. The line-up includes JUST BEE, JERRY HAHA, IMMUNO, DJ YAMATO INOUE, JFÜNG, KATAGYAL, TWIG NEEDLES, NOTEP, SPOOKIFYBROS, XU (LAPSAP) and ARTHUR YETI. YUKA MIZUHARA, the younger sister of the famous Japanese model KIKO MIZAHARA, will fly from Japan to Hong Kong as a DJ. Everyone is looking forward to it!

Carlsberg’s outdoor bar and DIY booth are ready. Drink, play and check in

While enjoying the music performance, of course, you can also enjoy the blessing of beer. Carlsberg’s outdoor bar continues to use hops as its main theme, adding branded glass bottles to the decoration to create a bar layout, and uses eye-catching green lighting design to create a vibrant and fashionable atmosphere. You can also visit the "Hypefest x Carlsberg DIY Booth". As long as you spend HK$240* at the Carlsberg Outdoor Bar, you can participate in the game and have a chance to win a customized collaboration T-shirt as a souvenir of Hypefest Hong Kong 2024.
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*Terms and conditions apply.

Seize the opportunity to participate in the fly-off event and experience a different art and culture festival

From now on, Carlsberg is holding a flight giveaway event* on Instagram and Facebook. As long as you complete the three trilogy, you will have the opportunity to receive a one-day (November 9 or 10) basic pass ticket, with a quota of 20 people, 2 tickets per person. See you soon!

1. Like and Follow Carlsberg Hong Kong Instagram and Facebook pages

2. Leave a comment on the event post and answer: "What do you most want to go to Hypefest with and what look will you wear?"

3. Tag friends when leaving a message

*Terms and conditions apply.