Themes on Upgrading and Renewing

The biggest Cross-Border E-commerce Fair Opens in China

FUZHOU, China, March 18, 2025 /PRNewswire/ -- On March 18th, the 5th China Cross-border e-Commerce Trade Fair grandly opened in Fuzhou, China. Over 1,800 enterprises from 28 Chinese provinces, as well as those overseas from the US, France and Poland, participated. The exhibition area reached 60,000 square meters, which is 20% more than that of the previous session.

With upgrading as its theme, the fair focused on "digitalization" and "new globalization," showcasing its continuous innovation.

Strategic Upgrades: Launching the Conference

The fair coincided with the 2025 China Cross-border e- Commerce Conference, themed "Upgraded to be Global". It gathered founders of manufacturing companies, CEOs of large-scale exporters, senior executives from top e-business platforms, authors on global marketing, influencers with millions of followers, scholars and institutional experts, etc..

At the opening ceremony, Mr. Deng Hai, the host representative  and the CEO of Midodo Technology, announced the release of the 2025 Blue Book of the Upgrade and Development on China Export Cross-border e-Commerce, which is also the first cross-border e-commerce blue book in the year of 2025.

Concept Upgrades: Data-Driven Exhibition

This fair introduced the innovative concept of data-driven expo, offering digital achievements to the exhibitors and visitors. For the first time, category-data displaying walls were set up in various zones, showcasing product data from multiple sources like Amazon and TikTok, to help product-selection and R&D.

In e-commerce, 70% of success depends on product selection, while balance on operations. Product selection directly impacts a company's competitiveness. The fair also upgraded the Potential Products Prediction Zone, inviting well-known data providers to release the relative reports, guiding the sellers in product-selection.

Zone Upgrades: People-Oriented

Following the success of the previous session, this fair invited again several overseas influencers to attend for live-streaming sales, and set up a "One-to-One Negotiation Zone for those influencers," to meet Chinese enterprises' demand on local marketing and talent when going overseas.

The Business Clinic is expanded too, with new experts capable on niche platforms like Voghion, Etsy, Kogan, Trademe, and for the first time AI-capable businessmen.

Structural Upgrades: Stronger and Better

The fair sticked to its principle of suppliers to be the main participants, and the proportion of suppliers reached 80% again. Notably, there were more large-sized exhibitors than before, and the area of custom-built booths accounted for nearly 50%, hitting a new high.

This fair gathered well-known platforms around the world, which not only included e-commerce barons such as Amazon, eBay, Walmart and Wayfair, but also local magnates, like Shopee and Lazada from Southeast Asia, Coupang from Korea, Rakuten from Japan, Mercado Libre from South America, and European platforms like Cdiscount, OZON, eMAG, Allegro, JoomPro etc.. Chinese platforms like Alibaba.com, Made-in-China, DHgate, SHEIN, TEMU, 1688, Taobao Overseas and Rednote attended as well.

Totally about 50 high-level forums and business-matching activities will be held during this fair. These events were widely popular on the first day, with full attendance.

source: The 5th China Cross-border e-Commerce Trade Fair